Assignment 1: Shot-By-Shot Breakdown Of The Advertisement:

Malaysian Anti Smoking Commercial Quit Smoking Now Current
(Running time 3:02 minutes)

Here is a shot-by-shot breakdown of the advertisement:

Shot Number	Screen Image	Audio/text	Summary
1		Ambulance siren sound	A shot slowly zoom in, showing two people sitting on the bench. An ambulance passes by.
2		“You’re waiting someone?”	Cut to a close-up of on the floor showing the shoes.
3		“My mother.” “…me too.”	Cut to a scene showing two of the kids talking to each other.
4			Close-up as the little kid look to the camera.
5		Heart rates monitor beeping. Patient breathing sound.	Cut to a scene showing the patient. Focus from blur to clear.
6 - 11		Heart rates monitor beeping. Patient breathing sound.	Several scenes showing that the patient is undergoing an operation.
12		Sound of operation tool.	The operation tool on.
13		Sound of operation tool.	The scene first show an injured foot, then slowly the operation tool move down.
14		Sound of flesh cutting and blood splashing.	Close-up scene of the patient’s expression.
15			Cut to a scene showing the breathing bag. A woman is beside the patient.
16		Patient breathing. “No. Don’t do that.”	The patient trying to take off the breathing mask. His wife stopped him.
17		“Forgive me.”	The camera shot over the wife’s shoulder. The patient takes off the mask and talk to his wife.
18			The wife nods her head.
19		“Forgive daddy.”	The scene slowly moves to the bottom, showing that the wife is pregnant. And the patient apologizes to the baby.
20			The wife looks down at her baby.
21			Cut to the close-up of the patient’s expression again.
22 -24			Close-up of the wife looking outside. A nurse standing outside and smiles to her. Cut back to the scene of the wife.
25			Change to another scene showing another place in the hospital. The scene could see the nurse and another patient.
26			Cut to a scene showing the little kid which appear in shot number 3 grabbing an old man hand.
27		“Aaaah.”	Close-up of the female patient turns her head. The shot slowly pan down and focus on her mouth. She said something.
28			Cut to the scene showing the back of the little kid. The kid turns away his head.
29		“Aaaah.”	Close-up scene of the female patient’s mouth. She is calling the kid.
30		“Mommy’s calling”	The old man tells the kid that his mother is calling him. The kid shakes his head.
31		“Go on. Don’t be scared”	The old man pampers the kid, but the kid refuses. But after a while, the kid turns his head and look at his mother. The mother is waving her hand to call her son come over.
32			The kid received the card from his mother.
33			Close-up of the mother’s expression.
34		Text in the card. (Happy Birthday, Shawn. Mommy misses you. Hope You Have A Really Great Day.	The kid opens up the card.
35		“Aaaahhhh.”	The kid reads the card and look at his mother when his mother talked something to him.
36		“Aaaaahhhhh.”	Close-up of the mother talk about something. (Not clear)
37		“Aaaahhh.”	The kid can’t get what his mother said and look at his grandfather.
38		“Aaaahh.” “She said, she loves you.”	The mother trying hard to say something to her son. The nurse help the mother to say what she is trying to say.
39			The kid looks at his mother.
40		“I love you.” (In an unclear voice.)	The mother continues to say she loves him.
41			Cut to the shot of the grandfather feels touched and looks at the kid.
42			The kid nods his head.
43			The scene cut to another patient. The nurse walks towards the patient.
44		“Are you hungry?”	The wife of the patient talks to him.
45		“I brought some food.”	The wife stands up while talking.
46		“You want to eat?”	The scene cut to the back of his wife and the shot is at the patient. The patient gets up from his bed.
47			The patient pulls the blanket up. The nurse is looking from beside.
48			The patient pulls up the blanket and looks at his legs. One of his legs is gone.
49			The scene then focused on the patient’s expression.
50		“My leg…it’s gone.”	The patient lie back on his back and said something with regrets.
51		“Yes…but you’re still here.” “We’re lucky.”	The wife comforts him.
52			The patient nods his head and agree.
53			The scene cut to the nurse smiling.
52			The scene cut to another location. Another nurse said goodbye to that particular nurse. Then that particular nurse takes her bag and walk out of the scene.
53			The scene cut to the little boy walking out of the hospital and passed through the youngster that appeared in shot number 3.
54			The youngster looks at the floor and bends down.
55			The scene shows that there is a box of cigarette on the floor.
56			The youngster looks left and right.
57			A close-up shot of the youngster picking up the cigarette.
58		“Ma…”	The youngster put the cigarette in his pocket. The nurse appears from behind and saw everything. The youngster saw his mother and walks towards her.
59		“Don’t break my heart.”	The scene change to the youngster hand over the helmet to his mother. The shot slowly move up and shoot on his mother. His mother takes over the helmet and said something to him.
60			The mother walks away from the scene. The youngster looks at his mother.
61		“SMOKING CAUSES LUNG CANCER, MOUTH CANCER, GANGRENE AND OTHER FATAL DISEASES.”	The scene change to his mother walks away alone. Then the youngster’s hand appeared in the scene holding the box of cigarette. The youngster smashes the cigarette and walks towards his mother. Text appeared.
62		“SMOKING DESTROYS LIVES”	The scene change to black and with some text appeared.
63		“QUIT NOW! SMOKING DOESN’T PAY” “INFOLINE BERHENTI ROKOK, 03-8883440”	The text changed and some logos appeared at the bottom.